Whether you're curious about establishing your online Brand Identity as a professional, understanding the dynamics around the buzz of Social Selling, or you'd simply like to learn more about how to create engaging content for your online profile, this episode may contain a golden nugget or two for you. Join co-hosts Brian Comerford and Nick Lozano as they explore several key facets of online leadership - that is, establishing your digital avatar with authenticity and purpose. Nick shares many of the crucial tips and tricks that have helped him market this very podcast, as well as elevate his own online interactivity, including the e-publication of his podcast starter's manual for newbies.